In the beginning social media was a nice thing to do for businesses. Today it is no longer a nice thing to do, it’s a critical necessity and if you are not doing it well, chances are your competition is. Understand how to set up your business social media platforms Facebook & Instagram and how to use them to grow your business. It’s all about the brand, when it comes to business. Take a walk thru your business page set up for Facebook & Instagram. Learn how to get “LIKE” and “Follows”. How to use Events that increase salon traffic. Learn the best practices for creating and implementing your social media strategy. Word of mouth is bigger than ever today, thanks to social media. Word of mouth has always been the best form of advertising and now we can quickly take word of mouth to world of mouth. Consumers are more educated than ever and seek their friend’s approval over advertisers, like what their friends like and go where their friends go. Learn how to harness the power of this by getting social with your guests and their friends. Discover ways to wake up your social platforms, what to post, when to post and how to post and preschedule them in ways that will grow your engagement and reach with Likes, Comments and Shares. Come explore the best practices of social media that leads to New Guests and Keeping the book full! Don’t have a Facebook or Instagram page yet? No problem, we will take a walk through how to set this up in class. Bring mobile device, a hot spot or jet pack as wifi is unpredictable in meeting rooms and power cord.