Today there is a new game in town. One size no longer fits all. Batch and blast is not getting the results it once did. If you agree with these statements and want to know more about how to re-position yourself in the market place and to capitalize on your “secret sauce” then this program is for you! Class Objectives: Identify current audience, future audience and how to attract and engage How to promote your salon with lower marketing costs and produce measurable results. What, where, when and how of marketing in all arenas and take a look at traditional methods vs modern methods of the 21st Century. Best Practices for integrating social media tools into your marketing mix. Last minute cancellation and short notice appointment recovery strategies Event marketing.